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RECENT ACTIVITY
Leah Lansberry posted a new Topic
Saturday, May 2, 2026 at 1:08 PM
Membership Renewal Cadence: Timing & Results
Hi Everyone! We're currently revamping our membership renewal notices and would love to hear what has worked well for other museums, particularly regarding cadence.
Right now, we send:
Right now, we send:
- 1 month before expiration
- Month of expiration
- 1 month lapsed
- 2 months lapsed
What cadence have you found to be most effective for renewals?
Also, are there any strategies or messaging tweaks you've implemented that have helped incre...
Will Sullivan posted a reply on Re: Attendance Trends Across Children's Museums
Saturday, May 2, 2026 at 8:36 AM
Said: @kristin - I will reach out for access
Will Sullivan posted a reply on Re: Museum Gift Shop
Saturday, May 2, 2026 at 8:33 AM
Said: @kris - we use Lightspeed
Fred Mutz posted a reply on Re: Share your Per-Person Revenue Number
Friday, May 1, 2026 at 12:40 PM
Said: Jen,This is always a topic of I am interested in. Currently, we calculate just a few earned buckets - Admission, Gift Shop and memberships. We are going to start including misc vending (Wind Simulator/Photo booth, etc). I then t...
Jen Alexander posted a new Topic
Friday, May 1, 2026 at 12:32 PM
Share your Per-Person Revenue Number
Hi All,
One of the things that we measure is our "Per Person Earned Revenue" number. I don't know if other museums measure this but it's easy and I thought I'd share ours and ask others to share as well.
Here's how:
First, pick a time period to measure and get your total attendance (everything like member visits, tickets, parties, groups, all the people)
Next, find your earned revenue, meaning anything a customer paid you (like camp fees, gift shop gross,...
One of the things that we measure is our "Per Person Earned Revenue" number. I don't know if other museums measure this but it's easy and I thought I'd share ours and ask others to share as well.
Here's how:
First, pick a time period to measure and get your total attendance (everything like member visits, tickets, parties, groups, all the people)
Next, find your earned revenue, meaning anything a customer paid you (like camp fees, gift shop gross,...
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